Feedback Form

Conventional Wisdom Defined

Conventional Wisdom usually refers to the ideas, opinions, or understandings that are considered to be generally accepted by the majority. It is a collection of widely held beliefs on which most people live their lives. For example, According to conventional wisdom, I should go to college to complete a degree so that I can earn a higher salary. The term Conventional Wisdom was first coined by John Kenneth Galbraith, who used it in The Affluent Society (1958) to describe economic ideas that are familiar, predictable, and therefore accepted by the general public. Galbraith's use of the phrase referred to solid, staid, and pervasive ideas; more modern uses of the phrase often connote what's trendy, intellectually fashionable, or hip. But whether new or old, the conventional wisdom is (as Galbraith noted) frequently wrong.

Unconventional Wisdom, on the other hand, is for those who refuse to believe the many modern myths so many accept as the truth. More Unconventional Wisdom...

Related Terms for Conventional Wisdom

  • urban legends
  • urban myths
  • modern folklore
  • old wive's tales
  • argumentum ad populum (Latin: "appeal to the people")
  • common sense
  • talking points
  • consensus reality
  • social constructionism
  • generally accepted principles

The enemy of the conventional wisdom is not ideas but the march of events. John Kenneth Galbraith, The Affluent Society (1958).

Why Conventional Wisdom is Often Wrong

There are things that "everyone knows." That's conventional wisdom. But so often, conventional wisdom is wrong and enquiring minds know better. As a kid growing up, I'm sure you discovered that lots of things adults believe are not based on any scientific knowledge, but we were forced to believe them. Here are several examples of modern-day incorrect conventional wisdom:

  • Conventional Wisdom says that saturated fat causes heart disease. Saturated fats from sources like meat, dairy, some oils and tropical plants such as coconut actually provide a concentrated source of healthy energy in your diet.
  • Conventional Wisdom says that chemotherapy is the best cure for cancer. A study published in the journal Clinical Oncology in December 2004 showed that chemotherapy has an average 5-year survival success rate of just over 2 percent for all cancers. The researchers concluded that chemotherapy only makes a minor contribution to cancer survival, yet it remains the status quo for cancer treatment.
  • Conventional Wisdom says that excessive use of cell phones is harmless. Evidence is emerging that radiation from cell phones, cell phone towers and other wireless technologies is a real health risk. Health officials in France, Germany, Canada and India have already issued recommendations to limit your exposure to these electromagnetic fields and have children and teens limit their use of cell phones to avoid potential health risks. Some experts are even comparing the cell phone fiasco to cigarettes.
  • Conventional Wisdom says that watching violent movies causes violent acts. According to the NBER Study on Violent Movies and Actual Violent Acts, estimates suggest that in the short-run violent movies deter almost 1,000 assaults on an average weekend.
  • Conventional Wisdom says that love is an emotion; enquiring minds know that love is an act of the will.
  • Conventional Wisdom says that Osama bin Laden and Al Qaeda were solely responsible for the attacks of Sept. 11, 2001. Try any web search on '911 conspiracy', if you haven't already.


Infamous Conventional Wisdom Quote

For years the conventional wisdom in Washington said that getting rid of various welfare entitlements would result in our cities turning into new Calcuttas. It was accepted that there was nothing wrong with single motherhood. It was taken for granted that if you put people in huge public-housing complexes they will treat government-owned property with the same respect they'd treat their own.

The beat droned on: The population bomb would force us to eat Soylent Green and live in dresser drawers. Global warming would melt the North Pole. From the racial bias of the SATs to the idea that gun control stops crime while prisons don't, to the always just-around-the corner triumph of the Japanese economic juggernaut, the conventional wisdom has been wrong -- embarrassingly wrong, lose-all-of-your-money-at-the-track-and-wash windshields-in-the-parking-lot wrong.

Jonah Goldberg (1969 - ) American conservative commentator and author.

Unconventional Wisdom

Fresh Wisdom is about unconventional wisdom, to help you live a more fulfilled, holistic life, unfettered by the chains of conventional wisdom. I've dedicated my life to finding the unscientific beliefs we've been led to accept as the norm, and now pass them onto you in Fresh Wisdom. Come with me on an enlightening journey of unconventional wisdom, starting right here. Let's together make sense of life in this senseless world...




To order Fresh Wisdom:

Fresh WisdomFresh Wisdom is available from Amazon or in audio format or as an immediate digital download. The button below takes you straight to the order page, where you can find details about the options available. Or read more about this life-changing manual before making a purchase.

How to order Fresh Wisdom

Change Your Life in Just 6 Minutes

No, that's not another ridiculous Internet claim. See for yourself in our totally free 6 Minute Tutorial.

Completely Revised and Updated for 2008

Fresh Wisdom is Big Picture, holistic material. It acknowledges that all of life is interconnected. It is a radical new, all-encompassing metaphysical look at life and it's a lot more exciting than anything you've heard to date. Conventional Wisdom it certainly is not. Holistic truth it is. Read more...

What Others Have Said:

Whenever a book doesn't endorse the doom and gloom paradigm now pervading our world, but offers some alternative strategies to global subjugation and other forms of tyranny, I tend to pay more attention to what the authors say. In Fresh Wisdom: Breakthrough to Enlightenment, there is an abundance of optional choices at hand which make this a rather beneficial read above and beyond the usual spate of future oriented books promising spiritual upliftment, financial prosperity and immunity to the forces of the New World Order....

Jaye Beldo writes for Dream Network, Mystic Pop, Paranoia Magazine and other publications

I just wanted to thank you and let you know that I not only enjoyed Fresh Wisdom, but have a new appreciation for the truly important things in life.

Chris Johnstone, Port Charlotte, Florida, USA